Onboarding Never Ends

In this Viibrook episode, we're exploring how businesses can cultivate lasting relationships with their customers through continuous and engaging onboarding experiences. Drawing inspiration from Tyler Dorsey's "Ethical Indoctrination" framework, this podcast moves beyond the traditional view of onboarding as a one-time event. Instead, we'll examine how every interaction, from the first touchpoint to long-term engagement, can be an opportunity to reinforce brand loyalty and create true advocates.

 

●The Power of "Ethical Indoctrination": How can brands guide customers towards a desired perspective without stifling critical thought? We'll explore the delicate balance of persuasion and authenticity.

 

●Turning On the "Happy Brain": Discover how brands can tap into positive emotions and create experiences that resonate with customers on a deeper level, fostering genuine connection.

 

●Building Relationships, Not Just Transactions: Move beyond transactional interactions and create meaningful connections with customers that extend far beyond the initial sale.

 

●Onboarding as an Ongoing Journey: We'll unpack the concept of continuous onboarding, exploring how brands can maintain engagement and excitement at every stage of the customer lifecycle.

 

●Case Studies and Practical Strategies: Learn from real-world examples and actionable tactics that you can implement in your own business to create onboarding experiences that keep customers coming back for more.

 

Join us as we uncover the secrets to turning onboarding into an ongoing engine for customer loyalty and business growth.